- Tell a story
- Open Loop
- Start with benefits/end goal, then list the how, features to get there
- List what makes us different
- ACE/Presenters at confs
- Already helped ORGs?
- Videos/Images/Written testimonials
- Go deeper how we got to this point, or mission
- Opt-in box for email list?/membership sign up?
- Offer free course or something, instead of just email sign up
- Try to make it about the reader, not always about us.