HOOK

  1. Questions
  2. Tell a story
  3. Open Loop

BENEFITS

  1. Transformation
  2. Start with benefits/end goal, then list the how, features to get there
  3. List what makes us different

PROOF

  1. ACE/Presenters at confs
  2. Already helped ORGs?
  3. Videos/Images/Written testimonials

PERSONAL STORY

  1. Go deeper how we got to this point, or mission

OPT-IN FORM/LINK

  1. Opt-in box for email list?/membership sign up?
  2. Offer free course or something, instead of just email sign up

FINALLY

  1. Try to make it about the reader, not always about us.